OPP biographies
Farrah Hoffmire grew up in Summerville, SC, and earned her degree from the College of Charleston.
Hoffmire began a career as a social services worker but found her attention shifting elsewhere. She started a second career as a painter in the 1990s, worked as a yoga instructor to pay the bills, and eventually became well known in Charleston’s eclectic art circles. Hoffmire and her husband, technology and media entrepreneur Mitchell Davis, moved to Seattle in 2005 after the acquisition of BookSurge by Amazon.com. She took advantage of the city’s filmmaking resources, working as an intern for an alternative television station and a multimedia art center. Equipped with new technical skills and her emerging ideas about short film, Hoffmire began looking for subjects that reflected her interests and values.
The project that would become Falling Together in New Orleans, her first feature-length film, began when the unfolding tragedy along the Gulf Coast drew her south again in September 2005. Hoffmire made several follow-up trips to New Orleans, and the resulting film – structured as a series of vignettes – focused on the efforts of individual volunteers and survivors. Many of the perspectives portrayed in the documentary clash with the institutional “master narrative” provided by mainstream media.
Though Hoffmire and Davis grew up in the same town and attended the same college, the couple didn’t actually become acquainted until they were well into their adult lives. Today, they are the principals in Organic Process Productions, LLC, the independent production company they founded in 2005. Hoffmire is involved in multiple short film projects for OPP, as well as the Hurricane Katrina Campus Media Project, an ongoing multimedia tour that serves to draw attention to the situation in New Orleans’ devastated low-income wards.
Hoffmire’s creative work draws from the same spiritual source that originally led her to a career in mental health and social services. “I continue to be inspired by Mitchell, other artists, activists, and those who dare to be different,” she said.
Mitchell Davis grew up in Summerville, SC, and graduated from The College of Charleston. After exploring a career as a musician, Davis turned his professional attention to media in 1994. 
In 1996, he founded Lowcountry Media Group, a multimedia design and marketing agency in Charleston, SC. That experience laid the groundwork for his next venture: BookSurge, a global print-on-demand software, services and manufacturing company that Davis co-founded in 2000. Its innovative platform quickly became an industry standard, and the North Charleston-based company grew rapidly.
Online bookseller and retail giant Amazon.com purchased the company for an undisclosed sum in April 2005, and Davis spent the next two years integrating its operations and overseeing business development for Amazon.
Today Davis lives with his wife, artist and filmmaker Farrah Hoffmire, on the Charleston peninsula, where they devote much of their time to Organic Process Productions and its numerous creative projects. In addition to their business, the two stay actively engaged in the city’s various music, art and cultural scenes. Davis is also a popular speaker on topics ranging from entrepreneurship to media transformation and cultural change.